According to Semrush, SEO can take between 6 to 12 months before producing any results. While you will not have accomplished your goals by this time, you will begin to witness increased traffic, leads, and conversions. Does this apply to all websites?

Unfortunately, not all websites experience a higher ranking within this period. Reason? Search engines look for the best results, and as such, it takes time to rank at the top results.

Here are more reasons why SEO takes long to generate results.

1.    Stiff Competition

With 1.88 billion websites online, the competition for these prime spots is stiff. So, when implementing strategic SEO strategies, other websites are doing the same. The good news is that while there exist established websites with vast experience in these streets, there are also new websites.

As a result, you can benchmark the two types of websites to see the areas you need to improve. Although this will give you results within the standard timeframe, it does not eliminate the need to wait as websites have to undergo a growth process.

Here are some actions you can take to enhance your SEO return time:

  • Understand the competition and what it’s doing.
  • Observe authorities in your niche to see what they do.
  • Invest in data collection.

Once you have all this information, you can make the right changes to enhance your SEO. Remember that those established websites you see on the top results were once where you are. And while they are steps ahead, you can figure out effective techniques too to get there!

2. Your Budget

Will my budget affect my site’s organic ranking? Money cannot directly affect your ranking on organic listings. But let’s cut the chase; you need a reasonable amount of money to hire an established company to implement your SEO strategy.

And the more money you have, the more the hires, meaning you get to complete your campaigns and SEO tasks faster. Eventually, this affects your search engine ranking position!

Think of it this way: you can hire SEO experts to create great content and a website when you have an unrestricted budget. They may then ensure all components are optimized for online visibility.

Consequently, you get much done (quality and quantity) within a short time, unlike with limited finances. Moreover, you can run campaigns more effectively and receive higher traffic and conversions even without getting to the #1 ranking.

It gives you much value for your investment!

3. The Nature of Your Changes

If you got it all wrong and your SEO expert recommends an overhaul, then it will take much time to see results. You need to consider the time you will consume to prepare and implement the specific changes.

Some changes are simple to perform and may not affect your ranking much. However, others can be done within a day and still affect your campaign significantly. So, what can you do to solve this?

The earlier the changes are made, the better, and you can start seeing the results after this. One of the main ranking challenges that businesses face is lack of time to implement SEO recommendations.

As a result, they delay making the changes that would have given them an edge over the competition. Ultimately, they only manage to secure average or last results on search engines, affecting their online visibility.

Besides, some of these SEO changes take a long period to register with search engines. And the recrawling and indexing process can also be time-consuming.

4. Quality Content Takes Time!

Do you want to know another reason why SEO takes long to generate results? – Exceptional and high-quality content.

Do you have top-quality content on your site?

Quality content takes time to create and for search engines to recognize it. In addition, the SEO strategies involved in content creation can be challenging to implement and, therefore, take place in phases.

The pressure increases as you have to promote the content right if you want to see results!

Search engines like Google will evaluate your website’s bounce rates to determine whether they accord you the top positions. If your bounce rate is high, search engines conclude you may be having a slow loading site, or your content is irrelevant.

The number of links you have also play a key role in ranking. Google considers citations and directories over time, as they show you are an authority in your field.

So, how can you accomplish this?

You need to write exceptional content and answer the users’ questions concerning your company and products or services. Here is an effective content marketing strategy to help you accomplish this!

Final Thoughts

Planning to implement an SEO strategy for your website? SEO helps increase the online presence of businesses, giving them an upper hand in traffic and leads. You can use a local SEO strategy or traditional SEO!

Nevertheless, this approach takes time between 6 to 12 months to show results. But why can’t it give you instant results?

Some of the causes of delayed results include stiff competition among websites, limited budget, and the varying nature of SEO recommendations. Remember, quality takes time to compose and establish but is worth it in the long run!

Beth Waweru
Author: Beth Waweru

Beth Waweru is a health and wellness writer and a freelance writing trainer and coach. She's a certified content marketer, an On-page SEO specialist, and an advanced copywriter. She enjoys writing content and copy for brands and individuals in the holistic health and fitness industry. Beth enjoys mentoring new and upcoming freelance writers to master the craft, land high-paying clients and successfully launch their freelance writing career.