According to Ahrefs, 90% of websites don’t get organic traffic on Google? This means only a tenth of websites get the chance to rank in the top positions of search engines. That’s why SEO tools like Ahrefs are essential.

While Ahrefs offers excellent SEO services, it may be quite pricy for small businesses or solopreneurs. But the good news is, there are some great Ahrefs alternatives that are more affordable.

We’ll discuss them in this post.

Let’s get started!

Top 10 Ahrefs Alternatives

1. SEMrush

SEMrush is a comprehensive SEO toolkit for keyword research, competitor analysis, content marketing, and more. It’s perfect for anyone who wants to rank high on search engines and generate tons of traffic.

Semrush features a keyword research tool that helps you find the right keywords to engage your audience. You only need a seed keyword, and the tool will do the rest. If you use the right keywords in the right volume, your content will reach your target audience without issues.

racking competitors website

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This tool suite can analyze your website’s SEO health and compare it to your competitors’ sites. With an understanding of how much traffic your competitors get and their traffic sources, you can position yourself to win against their strategies.

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You can also use SEMrush for rank tracking. This means you’ll receive updates about changes in your website ranking on the Search Engine Results Page. As a result, you can easily adjust your content and maintain a good rank.

Semrush offers the following pricing plans:

  • Pro – $120/mo
  • Guru – $230/mo
  • Business – $450/mo

You can still use Semrush for free to do more than ten different things, but you’ll get more from a paid subscription.

2. Ubersuggest

The next Ahrefs alternative we’ll discuss is Ubersuggest. It’s a free tool that you can use to implement a competitive SEO strategy that ensures your website ranks high. This tool was created by Neil Patel, a famous web influencer and entrepreneur.

Ubersuggest domain overview

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You can download Ubersuggest as a chrome extension at no cost. Ubersuggest will give you insights about keyword research, rank tracking, keyword search volume, backlink analysis, and more.

Ubersuggest keyword suggestions

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Ubersuggest is better than SEO software because it’s free and provides easy-to-use SEO analytics. This tool can analyze keywords from Google, Youtube, and Amazon. From there, you can use the data to create content around topics that rank well within your niche.

Another area to use this tool is your backlinking strategy. Ubersuggest can assess the authority of the top-ranking pages by highlighting how many backlinks they have. This information will be useful when you use backlinks to improve your ranking.

3. Moz

Your next option on our list of the best Ahrefs alternatives is Moz. It’s one of the top SEO tools on the market and offers both a free and a Pro version. All you need to do to get the free version is create a Moz account.

This tool will help you assess the volume of traffic a specific keyword generates. In addition to short-tail keywords, Moz can also help with long-tail keywords. These are keywords that searchers use in question form.

Rank Tracker Moz Pro

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Moz is an excellent SEO tool for competitive research. You can use it to identify the top-ranking websites for a particular keyword. This helps you know who you are competing against so that you can appropriately tailor your strategy.

Moz will give you a clear picture of any keyword gaps in your content to help you fill them and gain a competitive advantage. It also provides an analysis of backlink data using a backlink checker. You can use this information to enhance your domain and page authority.

Site Crawl Moz Pro

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You can enjoy more SEO features with Moz Pro. It will aid in keyword analysis, rank tracking, site audit, on-page optimization, and link analytics. Here are the pricing options for a Moz Pro subscription.

  • Standard – $99/mo
  • Medium – $179/mo
  • Large – $299/mo
  • Premium – $599/mo

4. SurferSEO

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This Ahrefs alternative is a personal favorite, and it can help you shoot up your organic traffic using SEO. SurferSEO tool performs several tasks, including keyword research, writing content, optimizing, and content auditing.

SurferSEO can work alongside Google Search Console to give you accurate SEO metrics to eliminate guesswork from your SEO strategy. Additionally, it’ll send topic suggestions you can use to meet searchers’ intent and climb up the SERPs.

SurferSEO Content Editor

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If you already have published content that isn’t generating traffic and leads, you can use SurferSEO to revamp it. This tool features a content editor to help you infuse keywords into your text. As a result, you can boost your ranking and get your page to the top of the results.

You can also find out who you are competing against using SurferSEO. There are a lot of tools on SurferSEO, so it’s essential to learn how to use them for your content.

The content writing page features a Brief section that lists the top pages you are competing with. Plus, there is a content score based on the structure, headings, and keywords to ensure your information is optimized for a good performance.

There’s a free version of SurferSEO, which is suitable for anyone with a new website. However, if you want more features and tools, you should get the following subscriptions.

  • Basic – $49/mo
  • Pro – $99/mo
  • Business – $199/mo

5. Mangools

Here’s another excellent alternative to Ahrefs. Mangools offers one of the best keyword research tools for content marketing and SEO. The keyword finder analyzes the top results of SERPs to identify high-volume keywords with low-SEO difficulty.

Screenshot of Competitors keyword research

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No need to scratch your head looking for content ideas anymore. Mangools will evaluate any URL or domain to identify the keywords that help your competitors rank high. This will give you a picture of what you should write about.

Mangools also features a rank-tracking tool that can help you determine the potential organic traffic your website can generate.

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You can use this tool alongside the Site Profiler to improve your site’s authority. As a result, you can build trust with your audience by presenting yourself as a credible expert in your niche using high-quality content.

Here are the different plans you can choose from in Mangools.

  • Mangools Basic – $30/mo
  • Mangools Premium – $45/mo
  • Mangools Agency – $90/mo

6. Serpstat

Growth Hacking Tool for SEO, PPC and Content Marketing

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Another Ahrefs alternative worth mentioning is Serpstat. It can handle several functions regarding keywords, including identifying

  • Keyword volume
  • Keyword difficulty
  • Keyword competition

Keyword research tool - Serpstat

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This will help you gather the keywords you need to create unique content that will compete with the top results of the Search Engine Results Page.

Serpstat is among the most popular SEO tools because of its comprehensive analytic capabilities. It’ll assess your competitors, keyword clustering, PPC advertising, and more. These comparisons will give you an edge as you plan your content marketing strategy.

Serpstat customer profile

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If you offer products or services that are relevant to your local geography, Serpstat will help you get better rankings locally. It can also handle backlink research to give you the knowledge necessary to use backlinks to your advantage. Here are your options when it comes to pricing.

  • Lite – $69/mo
  • Standard – $145/mo
  • Advanced – $209/mo
  • Enterprise – $499/mo

7. SEOptimer

SEOptimer Report Preview

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This one is a site audit tool that evaluates the performance of your SEO plan on search engines. If there are any issues with your SEO, SEOptimer will identify them and provide practical steps to change the situation.

It’s an excellent pick for SEO professionals because it provides white-label reports that are easy for customers to understand. Even beginners love it because it offers simple Do-It-Yourself solutions that reduce your reliance on SEO experts.

This tool is the answer if you want to boost your site ranking without hefty charges. In addition to the free tools you can use, here are the affordable plans SEOptimer offers.

  • DIY SEO – $19/mo
  • White Label – $29/mo
  • White Label and Embedding – $59/mo

8. SEO PowerSuite

If you haven’t heard of SEO PowerSuite before, it’s time you learn about it. It’s an all-in-one SEO tool suite that can help you get higher ranks for your content. Thanks to its advanced features, you can use it to find the keywords that rank high in a local or global setting.

This SEO tool also uses 17 keyword research metrics to determine keyword groups that can help your content reach the target audience faster. This means you’ll know the topics to write about to improve traffic to your website.

SEO PowerSuite complete tools for SEO

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SEO PowerSuite will reverse engineer the SEO strategy of your competitors and highlight the keywords, backlinks, and topics. You’ll know the areas in which you’ll be competing, and you can customize your plan to beat your competition.

This tool goes a step further to provide stats about the performance of social media links. As a result, your SEO plan can stretch to different social media platforms for more website traffic.

There is a free version of SEO PowerSuite, but it doesn’t feature all the tool’s capabilities. You can take your SEO to the next level with the Professional subscription, which costs $596 per year, or Enterprise for $1396 yearly.

9. SpyFu

SpyFu is a website traffic analytics tool that can help you make decisions based on real-time and historical data. It performs various tasks, including

  • SERP analysis,
  • Backlink analysis
  • SERP analysis
  • Keyword research
  • Rank tracking
  • Domain comparison

You can also use SpyFu for your PPC plan because this tool can analyze your competitors’ Google ads to identify essential keywords. It also gives buying recommendations for your PPC ads to ensure they have a greater impact.

Key Words Illustration

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Another reason it’s among the best Ahrefs alternatives is keyword grouping. The competitor analysis tool also gathers keyword groups with the highest SEO ability. This tool allows you to conduct research, organize data, and maintain a high rank without hassle, better than Google Analytics.

Here are the subscription plans SpyFu offers:

  • Basic – $39/mo
  • Professional – $79/mo
  • Team – $299/mo

10. SE Ranking

SE Ranking keyword rank tracker

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Last but in no way least is SE ranking. It features an accurate keyword rank tracker that determines how well your site performs for specific keywords. Unlike most SEO software, this tool can assess the keywords of the top 100 search results.

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SE Ranking has a backlink checker that analyzes domains, anchor texts, and linked pages. All of this is to provide a detailed report of the quality of backlinking on a website. If your competitors are outranking you based on backlinks, you can use this tool to find out which ones they are using.

Website audits are a breeze with SE Ranking. It can quickly evaluate your site to identify any weak spots holding you back. You’ll receive specific fixes that you can implement to strengthen your SEO performance.

If you want to know the effective SEO strategies and those that aren’t, this tool will give you audit reports that you can compare with historical data. This will help you identify the methods you can use and those you should let go of.

A Page Changes Monitor tool closely watches your website to inform you of any changes. It even tells you when your competitor has released new content to ensure you know when new topics are introduced.

The cost of subscription for SE Ranking is:

  • Essential – $31/mo
  • Pro – $71/mo
  • Business – $151/mo


There are many reasons SEO tools are important to a website’s performance. These tools help boost your ranking, so your website receives continuous high traffic. 

Ahrefs is an excellent tool for this end, but it’s expensive. The Ahrefs alternatives we’ve reviewed provide similar value at a lower cost.

Beth Waweru
Author: Beth Waweru

Beth Waweru is a health and wellness writer and a freelance writing trainer and coach. She's a certified content marketer, an On-page SEO specialist, and an advanced copywriter. She enjoys writing content and copy for brands and individuals in the holistic health and fitness industry. Beth enjoys mentoring new and upcoming freelance writers to master the craft, land high-paying clients and successfully launch their freelance writing career.