Content Writing Tips, awesome environment
July 14, 2020

8 Amazing Content Writing Tips for Beginners

By Beth Nyambura

Did you just stumble into freelancing writing online or from a friend, but you are not sure how to begin? Do you feel that you have learned much but don’t know where to start your freelancing journey? 

I have been there. I understand your struggles and the battles that you have to deal with. 

Let me tell you a little bit about my journey. 

About four years ago, I stumbled into content writing through a friend. I could not believe how amazing the freelancing world was. I learned a few things here and there. And since I was passionate about writing, I made a few bucks. Just sufficient to take care of my needs. 

In my quest to know more, I learned about freelancers who were making some good money. I desired to be one of them, but I didn’t have a mentor in the industry. I made enough mistakes and wasted enough time. I wouldn’t wish that for anyone. 

A year and a half later, I found one guy, who sounded authentic and could relate with my struggles, Walter Akolo. He was offering an article writing course (he still does), I embraced and took the training beginning of 2018. It was one of the best decisions I made. I sharpened my skills, had a clear goal of what I wanted, and enjoyed the journey.

I am not yet there. In fact, I have a long way to go. But with the little knowledge I have, I would love to share some awesome tips that will help you grow your online writing career. 

  1. Get some Content Writing Training 

Writing out of passion is fulfilling and enjoyable. However, it can be limiting and not help much in the long run. The writing industry has best practices, structures, and formats. It requires a lot of learning from the gurus.

While the internet can offer you excellent tips, they are inadequate to prepare you to be a professional writer. 

Paying for training will mean getting a mentor who will help you improve your writing skills, position yourself correctly, and pitch better. The internet will not criticize your work or hold your hand. 

You will save time and define your path better. It will save you the frustration of being rejected by potential clients. 

After the initial training, you should make it your ambition to be reading and implementing what you learn. Take online courses and sharpen your skills. 

Some reputable brands in the industry, such as Hubspot and Ahrefs, have resourceful courses. I have done several courses from them, and I would highly recommend you to check out. 

2. Start General 

In the few years of my writing, I have realized that niching is a crucial aspect of your career path. However, as a newbie, you may not know which area works best for you. 

At this stage, just have fun with your writing. Explore different niches, read widely and extensively. During this process, you may notice a few areas that you like and would love to grow into. 

Some pro tip here – strike a balance between passion and opportunities. When writing, you should target humans. That is why you should avoid writing something that no one will read. 

I would not recommend just one area, and this is why. What if something happens to that industry and you have no portfolio in other niches, you will lose income and take a long time to bounce back. Consider what has happened during this COVID-19 for writers in the travel industry.  

3. Have a Website and Blog Regularly 

With the ideal writing skills, you want to be writing regularly, maybe weekly or fortnightly. Just choose a schedule that works best for you. Your website will act as a portfolio where you can showcase your skills and expertise. 

Most clients want social proof before hiring you. 

Use free keyword tools such as Ubbersuggest to get relevant keywords for your industry. As you write, put in mind that you are writing for human beings and also search engines. Both will help you craft relevant content that will increase your Google ranking. 

Besides your blog providing social proof, it also provides you with an opportunity to perfect your skills. Ensure even when you do not have a client’s work, you are blogging and improving your site. 

Owning a website is also an added skill that can increase your hireability. Some clients will require you to upload the articles to their website. If you have been uploading blog posts for your site, it gets easier. 

4. Have Clear Content Writing Goals 

What do you want to achieve through your writing? 

You should determine whether you want to inform, persuade or even offer buying guides. Choose what you want your content writing to address. Know why you exist and position yourself as such.

 Also, get to know the audience that you are writing for and create compelling articles for that group. 

This process may involve researching and also reflecting on who you are and what excites you. If you are passionate about making money online, then make your goals in that direction. And also strive to find clients in that industry. But that doesn’t mean you can’t write for clients in other industries. 

What is your content strategy? 

You can determine how much content to generate in the next few weeks or months for your website. 

If you do not have a blog and are dedicated to the client’s work, you can set the minimum number of words to write per day. Strive to complete the number of words set. Such a level of discipline is necessary if you are going to build a reliable and profitable online business. 

5. Join Freelancing Networks 

I cannot explain how much I have benefitted from interacting with other writers on social media.

Join Facebook groups for writers. These are resourceful places that writers share tips, trends and even motivation to keep you going. 

For me, content writing networks have helped land clients, improve my writing, get reviews of service providers and grow my business.

Writers’ networks may not help you much if you do not actualize what you learn. Endeavor to implement all you learn from industry gurus and mentors. 

6. Make it your Habit to Learn Daily 

The quest for knowledge is an on-going process. Online writing and digital marketing are dynamic. To continually get good income from writing, you should make it your practice to learn daily. 

You can get courses from time to time, read books or even watch videos from experts. This practice will hone your content writing skills. 

You can also learn other skills such as keyword research, digital marketing, web design and others. 

It helps to subscribe to emails and newsletters of helpful individuals and websites. 

7. Market Yourself Heavily 

Even if you are a great writer, you may not reach your income goals if you fail to market yourself. 

You should let people know that you are a content creator, including your family. Some of the gigs I have came from close people who knew what I do and my passion for writing. 

You may also cold pitch brands and companies that are potential clients. Do your due diligence and craft a personalized pitch to the right person in the target firm. If you do not know how to pitch correctly, you can find online content to help you start. It is a worthwhile endeavor that’s highly rewarding, even though it may take several pitches before landing a client. 

Also, look for clients on social media platforms. Ensure that your profile is optimized for writing. 

8. Take Care of Yourself 

Writing is a time consuming and demanding venture. You need your body in the best state to be complete your tasks. When you take good care of yourself, you will maintain high energy levels and achieve more. 

Good health translates to increased productivity and focus. Quit activities that do not better your health. Engage in helpful activities and eat right. 

When you take care of your body, it will take care of your content writing – sometimes even in more ways than you’d imagined.