According to KPMG, 47% of consumers visit a company’s website, while 55% search online for recommendations and reviews before purchasing. These statistics underscore the importance of content writing services that target your audience and consumers.  

 And in this digital age, you need experienced and strategic content marketers who can keep up with digital trends and craft content that resonates with your audience. 

That said, there are diverse forms of content writing in existence today.

You may not be sure which one is the best for your business.

But with the help of a skilled content writer, you can promote your brand, generate sales, and establish a reputable online presence. 

This post will cover the different types of content writing services that can help your business grow in 2021.

Types of Content Writing Services

The type of content writer you need for your business depends on the goals you have for the content you want to create.

Finding the candidates who match the type of writing you require is crucial for the success of your business. Here are some types of content writing:

1.Website Content Writing

When readers want to know more about your company, the first place they will go is to your website. It should tell your audience everything they need to know about who you are and your offering.

Without this information, your business will not appear to be credible, which may cost you the consideration of your potential clients.

Website content is a necessity for any online business, corporation, or organization. It forms the groundwork upon which you can build an attention-grabbing online presence. 

Web content includes the information on your home page, about us page, landing page, and contact page. Each of these pages should contain different types of content useful to your readers.

With our elite content writing services, we will enhance your website content to rank high on various search engines.

This will ensure that your web content is among the first they will see when customers search for the particular service you provide.

As such, you will experience more traffic on search engines and, in all likelihood, increase your sales.

2. Blog Writing

If we consider the web content to be the base of support, blog posts form the overlying superstructure for your content marketing strategy. 

Blogging is a means by which you can share opinions and discuss and reflect on various topics related to your niche.

You could see these types of content as online journals of sorts where you can offer your audience context as you provide helpful and informative information.

You can use blog posts to establish a personality for your brand, which will tell your readers what you are about and the value you can bring to them.

If you provide quality content in your blog posts, you will gradually grow your audience, investment returns, and overall success. 

Blog posts can take different formats, which may affect your enterprise in various ways.

3. Copywriting

Copywriting is the point where the creativity of language can merge with your business ideas. It advertises a particular product or service persuasively to cause the reader to respond in a specific way.

Copywriting includes written communications you use to sell, market, or promote an enterprise to customers.

The goal of copywriting is not to inform but to sell. You will require messages to motivate, persuade, and build a desire in your audience for your product.

This type of content writing fixates on the benefits your customers will get from your service. To say it differently, it is more about the customer than your business.

High quality copywriting will assist you in making sales, attract customers, and build long-lasting relationships with them. You can get in touch with expert copywriters right now by subscribing to our comprehensive content writing services.

4. SEO Content Writing

Google search engine

SEO stands for Search Engine Optimization. It refers to the strategies writers use to carry the content of your website, blog posts, or articles higher up the ranking list of different search engines.

When a searcher is looking for a particular service on the web, the most optimized posts appear on the search engine’s first page.

As you may know from experience, it is rare to go beyond the first page when searching for something on the internet.

This means that the websites that appear on the first search engine results page receive the highest traffic from web-users.

SEO writing will infuse your information with long-form and specific keywords that will make it easier for your potential audience to find it on any search engine. 

Are you looking for SEO content writers who can provide quality content that will get your website in the top ten search engines list? You can find us now and receive the search engine optimization help you need from our content writing services.

5. Social Media Content Writing Services

In today’s online-dominant culture, having an active social media presence is enabling companies to both survive and thrive.

A focus on social media is one of the best marketing strategies you can adopt for your business. Without consistent social media engagement, it will be challenging for you to reach your prospective customers.

Your social media presence can factor in the purchasing decisions your clients make when online.

content writing services

To follow up on your brand, most customers will keep an eye out for recent posts on your Twitter, Facebook, and Instagram accounts.

By consistently posting quality and relevant content on your social media platforms, you will increase the chances of gaining more support from interested parties. 

The larger the audience, the more authentic and appealing your business will be. With the right platform and content, social media writing services will help you advance your business agenda.

6. Journalistic and Press Release Writing

When you want to get the word out about new brand products, company changes, and other newsworthy events, journalism and press releases are the way to go.

The fundamental function of this writing is to disseminate company news and other relevant content to the appropriate audience.

If you want to build an authentic and veritable reputation for your brand, a journalism piece or press release will keep you in a positive light.

Using our content writing services, we can provide you with high-quality content posts that will bring awareness to your business.

7. Technical Content Writing Services

Technical writing focuses on vertical markets of mechanic arts, science, or engineering fields characterized by a specific terminology.

It caters to consumer electronics, aeronautics, computer hardware and software, robotics, and biotechnology.

Since the language and terms used in this discipline is niche-precise, creating its content can be difficult for a non-technical writer.

As such, you will want to hire a content writer with a competent understanding of this genre or a technology specialist if you’re going to create articulate technical content.

Technical written content can take various forms like user manuals, admin manuals, specialized modules, and other types of technical literature.

8. Content Marketing

Traditional forms of marketing are getting more and more outdated, and many businesses are adopting digital marketing.

Content marketing is a useful marketing strategy that focuses on creating and sharing relevant and consistent content to attract and maintain a specific audience.

Ultimately, this type of writing aims to cause customers to purchase your product to satisfy a need. You can use content marketing on your blogs, articles, landing pages, and other online sites.

Delivering quality content consistently on your business website is a neat way of reaching your online prospects. It allows you to monitor the level of engagement your content brings to your readers and whether or not it leads to sales.

Your enterprise will reap the following benefits if you use high-quality content marketing:

  • Increase in sales
  • Longer customer relationships
  • Lower marketing costs

9. Case Studies

A case study is a story about how a customer overcame a particular problem with your product. These posts should help your reader visualize how they can achieve their goals using your services.

Case studies are common in the marketing world. Despite this, they remain a useful and potentially impactful tool for many companies.

Case studies are quite useful in driving leads and generating sales if you use them appropriately. When your prospects can relate to a particular case study situation, your product will appear as a possible solution.

You can provide compelling case studies with a quality writer that will convince your audience that working with you is in their best interest. You will want to ensure that your case studies cover an interesting perspective engaging to the majority of your target market.

10. Article Writing

If you are an authority in your business field, a brilliant way of sharing your opinions and Impressions is through article writing.

This type of content writing will explore an intriguing topic from different standpoints and offer various suggestions, advice, or thoughts engagingly.

Articles are a great way of building a thoughtful and fascinating relationship with your prospects. Releasing articles regularly will help you demonstrate your reliability and commitment.

You can use article writing to bring current issues or exciting topics into the limelight for consideration. High-quality articles can steer your audience into action and increase your sales.

11. White Papers

White paper marketing is a long-form content marketing tool that you can use to present useful information about your products and services.

It is an authoritative and in-depth guide on a particular topic and the issues surrounding it. White papers are meant to help readers understand a matter and find a solution to any related problems.

White papers are similar to e-books in length but involve more technical and thorough information. The white papers’ data often include charts, graphs, tables, and other visual aids that can support the argument in question.

These pieces provide a means of demonstrating your expertise in your particular field of business. White papers will help you build trust with your readers as you showcase your experience and proficiency in a given subject.

You can get this type of quality content with an expert content writer. Since buyers prefer to buy from legitimate vendors, white papers can add to your authenticity and boost your sales.

12. Product Descriptions

A product description is a marketing copy used to describe the value of a product to potential customers. The importance of product descriptions cannot be overstated.

From E-commerce managers to online store owners, product descriptions are an essential means of generating sales.

Quality product descriptions provide prospects with details of features and benefits that the service offers. It also explores how the services will solve a particular problem for the customer.

Writing product descriptions requires marketers to focus on the customer’s needs. You have to know your audience well enough to understand what they are looking for in your product.

13. Brand Advertising

There is a growing need for differentiation among companies today. Many companies are now using branding to articulate their vision and value to prospects.

Instead of focusing on your business’s general information, brand writing looks to the underlying drivers and motivators.

Good brand marketing should inspire, influence, or entertain your audience. It should help form a mental picture of what you are about in the minds of your readers.

As such, you will want to highlight your most appealing and authoritative values through this type of writing.

When using this marketing strategy, you will want to emphasize what makes you stand out from your competitors.

This will give you a competitive edge and set you apart from other similar service providers. As a result, you will get more online traffic and sales, which will benefit your business.

A quality content writer will use language to present your company appealingly and get the attention of your target audience.

Frequently Asked Questions (FAQs)

1. What Comes in Content Writing?

Content writing involves planning, writing, editing, and distributing web content on various online platforms. Most people take on content writing to enhance their digital marketing strategies.

2. What Does a Content Writer Do?

A content writer is a language specialist who creates quality written content for websites and other media forms.

Content writers have different skill sets according to the various niches in which they specialize. If you want to hire a content writer, you will want to understand the types of content writers in the freelance market.

3. What are the Common Types of Freelance Writers?

1. Blog Post and Article Writers.

These writers create content for blogs, articles, and other web posts.

2. Copywriters

Writers that handle website copy, product descriptions, and sales collateral

3. Ghostwriters

These freelancers do content creation for articles, e-books, and white papers

4. Technical Writers

A technical writer creates content for user guides, instruction manuals, how-to posts,

5. Brand Journalists

These writers are suitable for press releases, brand stories, interviews, customer stories, and company bios

6. SEO Content Writers

Writers who create high-quality SEO content for articles, blogs, landing pages, etc.

7. Social Media Writers

Writers focusing on content creation for social media posts, press release outreach, and interactive content

8. Long Form Writers

These freelance writers handle content creation for e-books, white papers, case studies, and pillar blog posts

Final Thoughts

Increasing your online visibility can be a demanding task. With all the dynamics of content marketing, you may feel overwhelmed. But you don’t have to.

We can help you in content ideation, strategy, keyword research, and content creation.

Contact us today!

Beth Waweru
Author: Beth Waweru

Beth Waweru is a health and wellness writer and a freelance writing trainer and coach. She's a certified content marketer, an On-page SEO specialist, and an advanced copywriter. She enjoys writing content and copy for brands and individuals in the holistic health and fitness industry. Beth enjoys mentoring new and upcoming freelance writers to master the craft, land high-paying clients and successfully launch their freelance writing career.